![]() ![]() Raz had for some time demonstrated a knack for forgoing talk in favor of walk, grinding steadily alongside his fellow Black Umbrella–holder Sam Lachow, touring the country and gaining momentum organically, and connecting with rapt fans via his trademark transparency, a scarred sincerity every bit as breathy and earnest (not to mention sober) as Capitol Hill native-done-good Macklemore-but bred five minutes east on the blocks of the CD. (Also, 300 has since added to its roster the hit-making ATL breakouts Young Thug, Rich Homie Quan, and Migos, among others.) Raz put out his Cognitive Dissonance: Part 1 for free download soon after its opening track, "They'll Speak," is still one of the most gripping tracks I've heard from a Seattle artist of any genre. A year ago, MTV announced that Seattle native Solomon " Raz" Simone was the first rapper signed (via a partnership with his Black Umbrella venture) to 300 Entertainment, the Atlantic-distributed "new content" company founded by three big-time hiphop CEOs: Lyor Cohen, Todd Moscowitz, and Kevin Liles.
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